Social Search

Jeremy Zawodny of Yahoo writes in the context of its My Web 2.0:

everyone I know is an expert… in something. If I have questions about electronics or radios, I’d ask my Dad. He’s always looking at that stuff on-line. Astronomy and Astrophotography? My Uncle. Construction and remodeling? My brother in law. Real estate? A couple of my old college friends. The list goes on.

The point is that for most topics I might want to know more about, I already know someone that’s smarter than me on the subject. I have my very own community of experts (we all do). I just need a way to tap into their accumulated experience.

My Web 2.0, the latest release of our My Web service might just be what they need. It gives *them* an easy way to bookmark, annotate, tag, and share sites they discover. And it gives *me* a way to get at their stuff. I can subscribe to an RSS feed of someone’s newest bookmarks, or maybe just those sites they tag as “funny” or “real estate.” I can search my entire community’s bookmarks. Or I can just start tag surfing to see what turns up.

Think of this as the Memex.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.