Shorter, Faster, Smaller

Chris Anderson writes:

As we leave the era of one-size-fits-all distribution, we’ll increasingly see the end of one-size-fits-all content. Indeed there’s an increasing amount of evidence that this is already underway:

* Music: Consumers are moving from albums to singles.
* TV: Networks are looking for short video that works as well online as on broadcast.
* Movies: Online distribution is creating a big new audience for short films.
* Videogames: Between cellphone games, “casual” web games and downloadable content, smaller games are on the rise.
* Magazines: Reflecting the pace of a browse-and-skim culture, articles are getting shorter.

Note that this increased range of distribution options can allow for longer content, too, with the rise of TV shows on DVD (where you can watch much of a season at a single sitting) as a prime example. But the overall trend is toward shorter, faster, smaller everything.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.