Content and Conversation

Jeff Jarvis writes:

Distribution is not king.

Content is not king.

Conversation is the kingdom.

The war is over and the army that wasnt even fighting the army of all of us, the ones who werent in charge, the ones without the arms won. The big guys who owned the big guns still dont know it. But they lost.

In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.

The value is in relationships. The value is in trust.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.