P2P as Killer Broadband App

Om Malik writes about a talk he had with Andrew Parker, chief technology officer of Cambridge, UK-based CacheLogic:

Parker was in town promoting his report on the state of P2P nation, and a new service called Streamsight monitoring network, that would be an array of CacheLogic appliances spread worldwide, that will collect information on the type of network traffic, which will then be available to carriers worldwide to get a better idea about whats flowing on their pipes. Parker, a reserved Englishman on best of days was sluggish because of a pesky wisdom tooth that has been taking its time coming out of hiding. Despite the pain, we got into a spirited discussion, and came to a not-so-pleasant conclusion: P2P is driving consumer broadband demand.. and broadband is driving P2P uptake.

Parker told me that many television and old line television companies are experimenting with P2P technologies for video distribution. BBC and Sky are the most public about their plans, but there are others who are looking to use P2P to get more viewers for their content. I think on a more longer term, this is an interesting situation and brings up some niggling questions about Silicon Valleys concept of the moment: The Long Tail. I guess, as niche content finds it footing, one has to wonder who is really footing the bill for the distribution.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.