IM and Buddy Lists

David Card writes: “What’s critical about IM isn’t real-time text messaging but the Buddy List as a communications/presence management hub.(Link is ancient history for geek/vision cred.) You manage your buddies and buddy groups and their relationships to you (and each other), shifting those according to what persona you’re inhabiting (work, home, fun, shopping, etc.) and what communications are available to you or you want to make available to them. Then broadcast that selectively. The company that can teach consumers how to do this, and own that management tool is in a very powerful position. The portals will be duking it out with the mobile carriers for this, I suspect.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.