Russell Buckley speculates:
Let me give a scenario, in maybe 10 years time.
You’re out shopping, with your mobile phone, obviously. Your mobile has taken over as your primary means of making all voice calls – using Google Net’s VoIP, naturally. Why would you use anything else, when it’s free and works everywhere? You don’t even have to search for a good connection like those old GSM phones.
Your phone has also become your primary means of accessing the internet, again via Google Net, obviously. Your phone is a thin client, with most storage and processing done on the web. Most people don’t have even a PC anymore. If they want to do work that involves a keyboard and a bigger screen, they just pop their phone into the nearest docking station and away they go. With the added advantage that the phone has ensured that the screen layout, favourite apps, bookmarks and files are all available exactly as you’d want them.
Your phone also knows your location at all times – not through anything fancy, like Assisted GPS, but because Google Net knows exactly where you are on the Google Grid.
So suddenly, true location based marketing becomes a reality, no longer a question like “when the tech is available” or “providing you’re in line of sight” or “if it’s accurate enough”.