Value of Community

Om Malik has a guest post by Rovert Young: “It wont be the corporation that locks its customers into a walled garden any more; instead, it will be the people themselves who create their own high switching costs. For instance, if you are an eBay seller, your switching cost is not so much the relationship youve created with eBay itself and the store you set up, its the reputation and trust you spent years building with fellow members of the community. Similarly, if you are a member of MySpace, its not the web-page and blog you spent time constructing, its your social network of cyber-friends youve cultivated and accumulated over time.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.