Non-Business Blogs

Dave Pollard writes: “Non-business blogs, I believe, are likely to become mainstream not as a source of useful and interesting information (which they mostly are now), but as a means of very dynamic social recreation. They are a greater threat, therefore, to television, radio and other forms of recreation (the telephone, the movie theatre, the shopping mall, sports, even recreational reading) than they are to the news and information media. We are, at heart, far more social than political creatures. We care more about social interaction than about learning (admit it — you too!) And that means there will be more of an appetite for new technologies and products that enhance human interaction than there will be for those that inform us. As a consequence, look for blogs to go conversational, multimedia and ‘live’.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.