Niviwrites about a talk given by Jason Fried “about a few Web 2.0 marketing ‘tricks’ that you can use for your wacky new Web 2.0 Internet product.”
Hold some features back in your first release.
Release them next week or next month. This makes your customers think that you are actively developing your product and that there is momentum behind your product.
Even if you are passed out drunk in a bar.
Also, each time you release a new feature, you are giving your customers and evangelists something to talk about in their blogs.