Joe Wilcox writes:
I believe that Google wants to provide the means of getting to the information and create its own kind of lock-in over time, just as IBM and Microsoft did in their day. Right now, Google’s hold is tenuous. There is little “sticky” about search. Customers can change search engines by typing in a new Web address. But as Google releases more technologies for creating, storing and accessing information, the company’s products and services grow stickier. How sticky they will eventually become will depend on a number of factors, including Google’s execution and the response of companies like Microsoft.
Additionally, I also believe Google is engaging in some misdirection, clearly aimed at Microsoft. I believe the Google folks are smart enough to recognize that when Microsoft fixates on a competitor the corporate personality becomes obsession. There is no question that Microsoft is obsessed with Google and its products. So, Google can lead Microsoft all over the place, with the software giant chasing the search/information company like a dog being led after a bone. Google can’t be everywhere, even if information might seem to be everywhere. But the company can appear to be interested in everything and cause Microsoft to waste resources, be distracted chasing Google, while the rival executes brilliantly where the Redmond folks aren’t looking.