A Tale of Two Product Launches

hypocritical analyses the launch of 37signals’ Writeboard and Google’s Reader, and concludes:

n the end, 37signals delivered something that improved upon a concept and solved a need. Google, at least at this writing, didnt. And the market, subconsciously or not, understood. And because of that, Writeboard was heralded as another work of genius. Google Reader was sidelined as an also-ran, Johnny-come-lately. Which is a wee bit sad, given that, for so long, Googles brand has been associated with, first and foremost, solving problems.

Which brings me to the point at which I take a few puffs from my pipe and cast a cocked eyebrow to the audience. You see, kids. All the money in the world and all the power of brand? It doesnt matter if you put the customer second. Because when it comes right down to it, thats where your brand lives: with the customer. And all the money in the world, all the development resources in the Valley, wont change that.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.