Pete Cashmore writes:
The phrase Mobile 2.0 really seems to capture what this trend is about – the convergence of mobile devices and web services creating an entirely new dynamic. Once the web is truly a platform (although some would argue that it will never reach this stage), our mobiles wont need to run applications or store massive amounts of data. The vast majority of these applications will exist on the network, with our data spread across the wide array of loosely coupled web services we use everyday.
One likely scenario is the emergence of location-based advertising. It seems that Google, with its movement towards local search, its mapping expertise and its successful contextual ad system, is well-positioned to take advantage of the new dynamic.