Collaboration via Internet

The New York Times writes:

The second round of Internet innovation appears to be here. Companies large and small experienced soaring productivity in the 90’s as the Web made worlds of information available at the click of a mouse, and the Internet drastically reduced the cost of communicating and doing business with someone on the next floor or the next continent. That cost-cutting payoff continues to spread. But in the next wave, companies are embracing the potential of networked computing to let workers share their knowledge more efficiently as they nurture new ideas, new products and new ways to digitally automate all sorts of tasks.

Companies are drawing on collaborative models that first blossomed in nonbusiness settings, from online games to open-source software projects to the so-called wiki encyclopedias and blogs to speed up innovation. This networked collaboration is creating new opportunities and disrupting industries. New styles of work and, in business schools, new theories of innovation are rising.

“The big payoff for the future will be in helping knowledge workers to be more inventive and creative, and to get those innovations into the marketplace,” said Erik Brynjolfsson, a professor of managerial economics at the Sloan School of Management at the Massachusetts Institute of Technology. “That’s where a wealthy nation like the United States is ultimately going to have to seek its competitive advantage.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.