Apple’s Video iPod

WSJ writes about Apple’s newest introduction:

Essentially making the same bet in video that it did with music, Apple is introducing hardware for playing digital entertainment that is tightly wedded to an online store that sells that content. The new version of the iPod, expected in stores next week, is designed to play home movies, short films, music videos and other content transferred to it from a computer.

Apple plans to sell two models of the device, priced at $299 and $399, with the capacity to store as much as 150 hours of video. The products will display the video on 2.5-inch color screens.

Under the relationship with Disney, new episodes of the five TV shows will be available the day after they are broadcast. Past episodes from the first seasons of “Lost” and “Desperate Housewives” are available immediately. Apple also announced a deal with Pixar Animation Studios, which Mr. Jobs also leads, to distribute short animated features.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.