Consumption as Communication

Nivi writes:

Kids can spend $50 a month on ringtones because their ringtones are communication. Theyre a fashion statement just like the brand of jeans they wear. Their ringtones are real world avatars: a ringtone says this is what I am to their friends and the girls they like.

Consumption is communication (sometimes).

You invest your time writing your blog because the thoughts on your blog tell people who you are, what you stand for, and what you believe in.

Your blog entries communicate that you are smart, funny, charming, and well endowed.

Now imagine if someone followed you around with a megaphone and recited your blog entries to anyone within earshot. You would make damn sure you had a good blog. You would make sure your blog was up-to-date, well written, tasteful, and a reflection of who you are.

Thats what a ringtone is: a blog with a megaphone.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.