The New York Times writes about “a game console for the rest of us.”
n the coming weeks, Microsoft plans to introduce a marketing campaign to expand the appeal of the new Xbox 360 game console beyond the young men who are the Xbox’s biggest fans.
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Brochures going out to major retailers like Best Buy prominently describe the 360’s ability to double as a DVD player, play music from an MP3 player through a television’s speakers and even display digital photos on a TV. Its game functions, while impressive, are now only part of the message.The point, said Bill Nielsen, who oversees marketing for the Xbox 360, is to help a game player convince the women in the family that “this is for you, too, not just for me to play Madden,’ ” referring to the John Madden football game.
