The New York Times writes:

A Web site is being introduced today that will not only let you find articles on the topic of your choice from hundreds of newspapers and magazines, it will also alert you to all the other news accounts floating around cyberspace that have any connection whatsoever to anything you read.

The site,, developed by Inform Technologies, a New York start-up, will perform information-delivery feats that its founders claim no other Web site can match. The question is whether the average reader will want to follow the spectacle.

At first glance, resembles so-called news-reader services like Yahoo News and Google News, which can be customized to hunt down stories related to, say, technology or entertainment.

But Inform goes further, scanning every news article from hundreds of well-known publications (and some blogs), then creating an index of important elements in the article. So as a user reads a article about Sandra Day O’Connor, for example, Inform offers a short list of related stories about the justice and other people, places, organizations, topics, industries and products mentioned in the text.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.