The Pondering Primate writes:
For starters, everytime we hear the phrase “mobile search” let’s replace it with “mobile info”.
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The tipping point comes when advertisers realize they MUST provide some valuable service/information FOR THE MOBILE, in order to get permission to advertise on the phone.
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More importantly, the Googles, Yahoos and AOLs need to think like a mobile user. Just because you made your search site WAP(wireless access protocol) enabled, doesn’t mean people will use it in the same way.