Cable-company executives believe TV on a small screen will develop into a medium that’s different from traditional television. Cellphone TVs will never replace the feel of watching a football game or a movie on a big-screen TV and probably won’t be used for extended viewing. But experts predict they will become increasingly popular for watching news clips, music videos and parts of programs specially designed for the small-screen format.
“We call them snippets,” said Brian Roberts, Comcast’s chief executive. He suggested a snippet might be just David Letterman’s “Top 10” list from the previous night or the last inning of a baseball game. “What we’re doing today is enabling that next generation of content,” he said.