Business Week writes:
The Web is wriggling into the nooks and crannies of businesses across the globe, from an Italian electricity giant to an onion farm in Oregon. Some companies are culling data they had never encountered before and sharing the information with customers via blogs or wireless hookups. Others are turning customers into their eyes and ears in the marketplace.
Sure, the technology is zippy. But this year’s WebSmart 50 shows that the bigger story, in many cases, is how it redefines age-old relationships. Suppliers are becoming partners, developers are suddenly knee-deep in customer relations, and employees who used to be the last to find out news are publishing it themselves. Such changes are having a far greater impact on companies than anything Google or Apple has cooked up.