TV’s New Parallel Universe

Business Week writes: ” Suddenly, broadband is opening the floodgates for a new kind of TV show — only not on TV but online. In just the past few months some of the biggest TV names have announced new broadband channels, from MTV Networks to Comedy Central to ABC News. If you thought the 400 cable channels focusing on everything from golf to anime were already cutting niches thin, broadband TV is going a step further…With improved speeds and video quality online, not to mention broadband’s growing reach (estimated conservatively to be in 40 million U.S. homes by yearend), TV executives are rushing to connect with younger audiences that are less and less riveted to traditional TV. Getting a foothold on the Internet, especially if it creates buzz, is also a way to recapture ad dollars that have migrated away from the 30-second TV spot.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.