Technology Revolution and its effect on Consumers

Scott Smyers writes:

Now, people give out their email address every bit as nonchalantly as earlier generations gave out their telephone number. Email, rather than being a burdensome means of conveying information to people you didn’t want to talk to, is now not only a transparent means of conveying information to people you don’t want to talk to, it is also a very viable and widely used means of communicating with everyone in your life. I know I am not alone in using email to communicate with my wife when I’m on a business trip. We can arrange whole weekends in the down-time between meetings and airplane meals, in my case, and between soccer and piano lessons, in the case of my wife. Transparency is not a word I use lightly. Transparency means that you don’t think about it, you just use it. Email is now a transparent means of communication for the mass market.

So, via a personal, mobile device called a “cell phone”, from anyone anywhere to anyone anywhere, we now have transparent voice communication and, slightly more recently, text communication. Not-so-transparently, we have the means to send pictures as a form of communication, also via cell phone. On the horizon we have video communication, from anyone, anywhere to anyone, anywhere. These latter things are only just becoming possible, but if we can use history as a guide, drawing from my brief histories above, one could expect that pictures and video, as a transparent form of communication, will be status quo within 15 to 20 years. The next step in this evolution, if I may be so bold as to make a forward-looking statement, is immersive content and communication.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.