Xbox 360

Fortune writes:

Despite a relatively steep pricetag of $400 for the complete hardware package, an initially sparse selection of new games at a typical hit of $50 each, requirement of a broadband Internet connection, and online fees that can be as much as $8 a month, we expect the Xbox 360 to be the techie toy of choice for gamers this holiday season.

The $400 Xbox 360 “premium” bundle includes the completely redesigned game console; a wireless controller; cables for attaching the Xbox 360 to a TV set; a removable 20GB hard disk; a headset; customized face plates; a monster-size AC power adapter; and a free pass for a basic subscription to Xbox Live, the online gaming network that is rapidly setting Xbox apart from its main rival and the market leader, the Sony PlayStation 2.

To recoup its investment$4 billion is a big ante even for a company with $40 billion in cashMicrosoft has to sell its Xbox 360 as not just a hard-core gaming machine for testosterone-addled men 18 to 34 years old but also as a family entertainment and communications center for boomers, soccer moms, and casual gamers.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.