Changing Prime Time

Robin Good writes:

Consumers become producers of content, and niche content surpasses by orders of magnitude the value of traditionally labelled commercial television and film.

The value is not anymore in the best seller or in the blockbuster.

The value is in infinite choice of content and in the opportunity for the consumer to see content when she wants it:
prime time is anytime, and anytime is prime time.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.