Dan Farber writes about the new avatar of Grand Central:

Swivel is applying the Grand Central hosted integration platform concept to hottest Web spaceonline advertising and e-commerce. According to the Swivel Web site, the software service helps monitor ad spend, site traffic, conversions and other metrics across popular Web commerce platforms, such as Google AdSense, Amazon Associates, or Yahoo Publisher, tracking real time stats and optimizing revenue across all programs.

Under “Coming Soon” is integration with salesforce.com (Minor was an early investor in the company), PayPal, Intuit, eBay and various shopping sites. If you have blog or sell products across various online shopping sites, such as eBay and Yahoo Shopping, Swivel is designed to aggregate and synchronize the data, send out alerts and provide dashboards and business intelligence for optimizing revenue generation. According to the Web site, Swivel is currently working with a limited number of beta users.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.