Michael Parekh writes about the initiatives of Google, Microsoft and Yahoo:
Although it may be early to call the turning of the worm as it were, the tactical moves with some of these emerging Web 2.0 technologies are definitely interesting as they’re deployed by the GYMAAAE companies to best suit their existing and desired business models, along with their perceived tactical and strategic advantages.
RSS is definitely one of those technologies. But again, all participants must keep in mind, that these are but technologies, being crafted into products, services and features. The big test is how mainstream consumers eventually choose to make these things an everyday part of their lives, or not.
And it’s all going to take a lot longer than we’d all like to think, so we need to collectively cool our heels on calling winners and losers at every move and counter-move in this very long, multi-player chess marathon.