Russell Beattie writes:

Conceptually this service is mind blowing to me. If you look at it from 10,000 feet youll see that the total amount of people who would ever be able to use RSS feeds just went from the roughly 800 million internet users to the over 2 billion mobile phone users world wide. Make that 3 billion by the end of the decade. Its incredible. You could say that RSS just became the world wide defacto instant communication system overnight. Sooo cool.

Okay, Ill calm down. So thats pie in the sky stuff assuming 100% penetration and ignoring cultural differences and logistical rollout problems and all that. This is why other people actually make these products and I just do the hand waving. Okay, right. So lets just focus on practical realities, shall we? Just the stuff thats actually possible, no hand waving or star gazing, just a simple summary:

Yahoo! just enabled every blog and news service in the world to update 200 million American mobile consumers instantly. Every feed, from any source online is now a potential mobile alert service, instantly notifying readers, customers and users of any updates, 24 hours a day, 7 days a week anywhere they happen to be.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.