John Hagel writes:
Attention refers to the choice we each make regarding where we will focus at any point in time. It is also highly dynamic each moment we have an opportunity to re-visit our choice and make a different choice. Attention is ultimately what counts attention profiles have value only because our attention has so much value.
Attention profiles have the potential (but only the potential there are serious challenges in harnessing this potential) to increase our return on attention. They can make filters and finders much more effective in connecting us with the people and resources that are most relevant. Given new technologies, we are finally acquiring the tools required to capture and store our own attention profiles and to make these profiles selectively available to others who offer the promise of further enhancing our return on attention.