USA Today writes that that the company is looking at old media.
Google wants to bring its targeted-advertising system to old media: radio, magazines and newspapers, even TV eventually.
“When I watch TV today, it seems that all sports fans are only interested in beer,” Google CEO Eric Schmidt told USA TODAY. “We think there’s a better way.”
“Cable, satellite, telephone companies they are all putting devices in the home that make it possible for our computers to find them,” Schmidt said. “That makes it possible for us to, say, address men who are 20 and in college, buy a lot of music online and also voted in the last election.”