Rudy De Waele points to a post by Kelly Goto: “Traveling through a remote area in the south of Spain has caused me to rethink the importance of context in the mobile user experience. Without an active internet connection (only available through a much-used public hotel lobby) I have started to rely on my mobile as more than just a business tool or communication device – it is a lifeline. I have been able to recieve urgent SMS messages and email through my P910a and it has offered much comfort knowing I can reach my colleagues, friends and family at any time. Context is the missing piece of most testing and research methods, because during a normal usability test or a short interview, it is impossible to gain insight on the true emotional impact and lifestyle needs the mobile device has on its owner.”