The Economist writes:

March Madness starts this week in America, and for the rest of the month millions of basketball fans will watch the country’s college teams dunk on each other, until the final of the men’s national championship on April 3rd. CBS, a broadcast-television network, has shown the event since 1982but this year it is conducting an experiment. As well as broadcasting the games on TV, it is streaming them live over the internet free of charge, accompanied by advertisements.

CBS’s move is one of many recent efforts by traditional media companies to try to develop new media revenue streams. Music firms have sold their material online for a while. Newspaper and magazine publishers are busy trying to attract readers on the internet. But now the world’s largest entertainment companies are rushing to distribute their video content online and, to a lesser extent, to the users of mobile phones.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.