Rich Media

Mark Cuban writes:

What we did learn at, is that people will search , even if it takes some work, to find things they are passionate about that arent on TV. If you are into bridge, you will find websites with videos pertaining to bridge. If you are into Tall Ships, Collecting Coins, whatever. The beauty of the net is that you can find any and every kind of video. Its the definition of Long Tail.

And those viewers wont care if they are watching on their PC screen, a laptop screen or even an IPOD. Post it and they will find it.

On the net, the value is in the network aggregator. On tv the value is in the show. The broadcasting network is not really a big deal.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.