Motorola’s Indian-made C115 phone, which has a simple black-and-white screen, sells for $40, about $15 less than Nokia’s lowest-price model in the country. The difference cost Nokia sales of two million to three million units in India during the first quarter, Sandeep Malhotra, an analyst at Merrill Lynch & Co., estimated in a research note.
Late last month, Nokia launched three new cellphones for emerging markets that range in price from $54 to $90. The company estimates that 80% of the world’s next billion cellphone users will be from developing markets.
At Samsung, executives said Friday the company will develop “premium low-priced” phones, at around $100, rather than compete at the sub-$60 level.