Network 2.0

Robert Young writes:

As the major TV networks increasingly place their programming on the web, whats interesting is how little differentiation there is between the Yahoos of the world and the networks affiliates (e.g. when everything becomes a bit, the Internet is the great equalizer). It essentially becomes a game of who can offer larger audiences and better financial terms.

Wittingly or unwittingly, the major TV networks may be setting up their own affiliates to compete head-on against the major web portals (setting up your old distribution channel to compete against the new outlets is actually a smart chess move). The same competitive dynamics will also impact the traditional syndication market and home video/DVD distribution. Of course, a cynic could view all this simply as an stunt by the media companies to appease the stock market mandarins who have been baying like a pack of wild dogs.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.