John Battelle writes:
1. A renewed focus on search. This was a clear message: We differentiate on search, we lead in search, we live by search. Clearly, the competitive differentiation was important to get across.
2. An expansion of what search means. With Trends, Google is finally starting to mine the Database of Intentions for the obvious value it contains. With Co-Op, it’s starting to mine intentional clickstream. These two signals are critical to advances in search.
3. An attempt to remind an increasingly querlous press corps of what makes Google special. The corny video, the explanation of how Google works, the reminders about the founder’s letter, the homey anecdotes about innovation in omlette preparation – all designed to strengthen the company’s image as unique in the field.
4. A clear nod toward increased competition and a move into the messy world of people over machines.