The New York Times has a story about Amazon’s Internet Movie Database:
Imdb’s convergence moment may soon be at hand, say studio executives who have worked with Amazon on developing a download service that could let people burn DVD’s on their desktops. Though Amazon and Mr. Needham decline to talk about plans, Imdb could play a more prominent role in the retailer’s media strategy. Paramount Pictures, Universal Studios and Warner Brothers are all involved in the project, executives close to the project have said.
Several weeks ago, one media executive who had been briefed on Amazon’s strategy but did not want to be identified because it was still being formulated, pointed out one aspect of Imdb’s popularity: if you use search engines to look for the title of virtually any past movie or television show, or the names of celebrities from those realms, Imdb often comes up as the first result.