Mobile TV

News.com provides an update:

Fast networks have been key to the success of mobile television in Korea, where wireless carriers have actually had to scale back their offerings to deal with demand, Kenagy said. Fast networks like Verizon’s and Sprint’s EV-DO (evolution data optimized) networks and Cingular’s HSDPA (high-speed downlink packet access) network are just starting to roll out in this country. Without enough bandwidth, mobile television can be a tough sell, but MobiTV has been able to find some success with slower networks.

People seem to be willing to pay somewhere between $15 to $20 per month for mobile television, said Michael Schuppert, president of Modeo. “Pricing is a pretty hypercharged subject around this market,” he said, as carriers are anxious to recover their expenses from building out networks, but consumers are wary about spending too much on an unfamiliar service.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.