Better IM Search

News.com writes about Kozoru:

The premise behind Kozoru’s BYOMS (build your own mobile search) technology is that consumers looking for something while in instant messenger want to act on the information: find out the latest weather forecast, settle a bar bet over when Teddy Roosevelt was first elected or read a news story someone on the train just mentioned.

A user’s different BYOMSes are listed as buddies in their messaging client and each BYOMS can contain a distinct list of search sites. Thus, the “News” buddy will search only on selected news sites while “Impulse Buys” will list shopping sites.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.