Google’s Media Disruption

The Boston Globe writes:

“Google is causing disruption in a variety of areas,” said Anthea Stratigos , co founder and chief executive of Outsell Inc., a Burlingame, Calif., research firm. “It’s pushing advertising revenue online. It’s creating a model where software can be hosted by ad funding. Because of Google, things that have long been fee-based now have the potential to be free to consumers and supported by ads.”

The effect can be seen in falling profits, staff cutbacks, and programming changes in the media industry, but the changes brought about by the Google model may be only beginning. “As they go forward, you’re going to see the corporate jets disappear for the executives of NBC and the Internet service providers,” predicted John Katsaros , principal at the Internet Research Group in Los Altos, Calif. “You’re going to see slow, agonizing deaths or reevaluation of businesses.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.