Robert Scoble addresses criticism that podcasting is not as efficient as reading text:
Peter Davis says: “In the time I can listen to an average podcast, I could have caught up on my 50 favorite blogs, or read a chapter in a book, or read the latest issue of Red Herring magazine.”
You might be shocked to hear me say this, but Peter is right.
So, why am I joining a podcasting company if Peter is right? Cause I’d love Peter to explain to me how he reads RSS when he’s driving. Or, as someone told me recently, while walking in the Scottish Highlands.
Or, try exercising while reading a Tablet PC. I’ve tried, it doesn’t work for me.
Walking around town with my SmartPhone out and reading it gets me branded a freak.
See, what you’re missing is podcasting opens up a new usage model that text can’t serve.