Internet Advertising

The Economist writes:

A bevy of entrepreneurial firmsfrom Google, the world’s most valuable online advertising agency disguised as a web-search engine, to tiny Silicon Valley upstarts, many of them only months oldare now selling advertisers new tools to reduce waste. These come in many exotic forms, but they have one thing in common: a desire to replace the old approach to advertising, in which advertisers pay for the privilege of exposing a theoretical audience to their message, with one in which advertisers pay only for real and measurable actions by consumers, such as clicking on a web link, sharing a video, placing a call, printing a coupon or buying something.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.