Citizen Media

MediaShift has an interview with Erik Sundelof:

Events like Rodney King and similar events, its really interesting to have cell phones as part of the scene. Because its much harder to get away with that if you have 40 people with cell phones sending it in. You cant say, No, it was not police brutality. Well we have 40 different people saying they saw it with proof.

I really see an opening here for citizen contributions. The key here is that the media organizations need to realize they are losing control. They cant really control [the news] now because people are posting this stuff to other blogs. I think it would be better to merge traditional reporting with citizen media rather than have a [totally] new media. To take the best of the old fashioned news organizations and bring in the power of the bloggers, because you have so many people investigating. Mix them and you have an extremely good organization and youll have content thats really important in finding out the truth.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.