Hollywood Reporter writes:
What’s next for FIM is leveraging MySpace’s online community and communication into a peer recommendations framework for leads on everything and anything: the best children’s playgrounds in Los Angeles to the best concert seats in Madison Square Garden to the best steakhouse in Dallas. Such peer recommendations provide a gentle seaway into targeted, fine-tuned behavioral marketing for national and local advertisers wanting to reach MySpace’s 15- to 34-year-old core user.
News Corp.’s challenge is to utilize that viral marketing and communications to develop a host of next-generation media services in-house so as to keep the lion’s share of the revenue they will generate. Most significantly, FIM is developing refined advertising tracking, pricing and sales tools that will cater to every new-media platform and device, and quantify the collective reach of content and services reaching consumers anywhere, anytime.