i-mode Business Strategy writes:
Mobile TV success is about building Interaction, Involvement, Integration, and through Content, Community and Communication (IM voice etc) Mobitvsmallthis requires device intelligence and the cellular feedback loop. Those 3I 3Cs are where the profit is and where the whole purpose of the mobile content industry is heading.
Your mobile (as we here at MoMo all know) is 3P – Personal, Personalisable, Private, and 3I – Intimate, Immediate and Integrated (meaning technically integrated and integrated into your life and lifestyle).
The combination of these mobile phone characteristics with digital broadcast and the content and entertainment world is simply an explosive combination, unheard of in the annuals of the world so far.