Amazon’s aStore writes:

The service creates a dedicated retail environment that anyone can use to sell stuff in the Amazon catalog.

Everyone has something they want to recommend to others, and a lot of folks want to find ways to display their Amazon Wish List without looking too much like they are addicted to the idea of maintaining a permanent wedding registryit’s so unseemly to always be telling people what you want from them. The system was easy to understand and the product, a multi-page store with a front door consisting of feature products to which I was able to add my own descriptions, much more inviting than the typical list of Amazon links a blogger or Web site might display.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.