The Power of Groups

Tom Evslin writes:

Everyone always told me that networking is a good thing. But Im a nerd; I didnt really believe that until I made the spreadsheet to prove it. Now Im convinced. Specifically, if you want the rank of your blog to climb towards the left end of the long tail, you want to find a way to join a group of other bloggers who are advantaging each other in some way. But the lesson has implications far beyond blogs.

To start with the conclusion: if a subset of blogs were to organize themselves into a network and they were the only such network in the blogosphere (aint gonna happen!) and if they each favored each other only slightly in terms of links, in the absence of other factors (also aint gonna happen!), those blogs would rise directly to the top of the blogosphere.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.