China Online Advertising

WSJ writes:

From May 1 through July 31, advertisers spent $190 million on online ads in mainland China, nearly as much as on magazines, online-research company Nielsen/NetRatings reported. That still represents only about 3% of the total spending on advertising in China, while online-ad spending is about 6% of the total in the U.S.

Advertisers are spending more online because already 123 million Chinese — at last count — are using the Internet and are increasingly turning to the Web to gather and share information, play games and explore hobbies in ways that haven’t been seen in more developed markets. Only the U.S. has more Internet users.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.