Business 2.0 writes:

Widgets are absolutely where the action is today. Lots of startups (including my own, so consider this full disclosure) see enormous opportunities in developing widgets – which are simply a new way to take advantage of Web services. They make the Net more fun, useful, and customizable for users. And they turn the biggest destination sites like MySpace into virtual platforms that create their own juice.

How? Consider a typical MySpace user’s page, studded with widgets that pull from video goliath YouTube or photo services such as Slide. Everyone’s a winner here: MySpace, because it becomes stickier; YouTube and Slide, because they get the traffic; and the user, because he or she gets it all on one page.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.