Baidu’s Success

The New York Times writes about China’s leading search engine:

While Baidu continues to gain market share in China and does so with a Web site that the Chinese government heavily censors and that gives priority to advertising rather than relevant search results some analysts question whether Baidu can withstand competition from Google and Yahoo, which possess superior technology and global work forces.

But Baidus evolution, and Mr. Lis journey as an entrepreneur, offer textbook examples of the payoffs and perils of doing business in China and suggest that Baidu may prove to be far more resilient than some analysts believe. China has a population of 1.3 billion, about 130 million of whom are Internet users, an online market second in size only to the American market. Because China is the worlds fastest-growing major economy, analysts consider it the next great Internet battleground, with Baidu uniquely positioned to prosper from that competition.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.