Inverting Advertising

Kim Cameron writes in response to Doc Searls and Dave Winer: “The way I read Docs ideas, hes talking about a real inversion of what advertising is and means. Instead of suppliers advertising what they want us to buy (by spamming our attention), well advertise what WE want to buy, and suppliers will make us offers. Sounds a lot more efficient to me. What am I missing? Why doesnt everyone want to do this?”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.